ValueClick

ValueClick Serves More Than 2 Billion Ads Per Month

Performance-Based Network Now Reaches 29.4% Of Web Users

Santa Barbara County, California (February 14, 2000) - ValueClick, a leading provider of performance based Internet advertising solutions, today announced data that indicates continued growth in the fourth quarter ending December 31, 1999. The ValueClick Network grew to more than 10,000 members in Q4 and provided Internet advertisers with nearly 20 million visitors to their sites, while reaching 29.4% of Web users in the United States in December according to Media Metrix. ValueClick served 1.3 billion advertisements in December and surpassed 2 billion ads in January 2000.

The company's online advertising model focuses on performance-based opportunities to drive traffic, giving Internet advertisers and Web site publishers cost-effective, result-oriented solutions.

"The continued growth of the ValueClick Network signifies the support of our business model from both advertisers and publishers," said Jim Zarley, chairman and CEO of ValueClick. "We are proud of the Web sites that make up our network; they provide high quality visitors to the Internet advertisers we serve. Moving forward, we will remain focused on providing advertising solutions that drive traffic and deliver the best possible results and value for our customers."

During 1998 and 1999, ValueClick paid more than $10 million to Web publishers for advertising sold on their sites. In the fourth quarter of 1999 alone, publishers earned $4.4 million for advertising inventory sold through the ValueClick Network. ValueClick's publisher services now include programs for Web sites of all sizes, from the smallest individual sites to the largest portals.

"By having ValueClick handle all of the advertising for us, we have more time to focus on our core business," said Brad Fitzpatrick, founder and president of FreeVote.com, a publisher on the ValueClick Network. "ValueClick ensures a steady stream of Internet advertiser banners on our site."

The quality and success of the publishers has stimulated the increased demand for this inventory from some of the most prestigious advertisers. Recent new advertisers include AltaVista, Egreetings, BizBuyer, HealthAxis, and Listen.com.

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