FraudAgents.com, a service of Click Agents Interactive Media was released yesterday, the company reported. This service is to provide advertisers, and ad networks, a more informative idea of how to track "click fraud," and how they can seek help.
"Advertisers and Ad networks must understand that click fraud is a severe issue which everyone must face until the necessary precautions are taken to prevent it, says Gurbaksh Chahal, president of Click Agents. "By providing this service, we hope to bring the necessary awareness needed, so action can take place.
Click Agents Interactive Media, which is a leader in cost-per-click advertising, will aide in making FraudAgents.com the police of click fraud. They hope to release an online database for advertisers and ad networks, so they can search for user ids, and URLs of sites that have been flagged for click fraud, the company reported.
In the upcoming days, Click Agents will be introducing CPMAgents.com, a true CPM network targeted for high branded sites. Currently Click Agents.com, supplies advertising to over 39,000 sites on the Internet. ClickAdVance.com, their proprietary ad-serving technology, has all the features already implemented to fight Click Fraud. Therefore, "Advertisers buy quality advertising, and we make sure they get it," the company said.