Site Offers Enhanced Utility And Account Management Tools
For Its 2,800 Specialty-Content Web Publishers
BURLINGTON, MA - November 3, 1999 - BURST!, the leading ad network for specialty-content web publishers, today launched a completely redesigned corporate web site, further strengthening its focus on its most critical and compelling asset: the specialty-content web publisher. The new BURST! web site, which was first unveiled at Fall Internet World 99 in New York, represents the most public demonstration of the company’s commitment to specialty-content web publishers, and the potential value these sites represent to advertisers.
“BURST! has built its leadership position through its enduring commitment to special-interest web publishers,” said Jarvis Coffin, CEO of BURST! “Specialty publishers are critically important to the future evolution of the Internet, and we have redesigned our web site to better empower our vast network of specialty-content publishers - currently over 2,800 of them - as they pursue their dreams of creating specialty content online.”
Combining simplicity in design and navigation with significant depth of relevant information, the new BURST! web site puts business-critical information at its members’ fingertips. Compelling new features include:
A new Members’ Forum, for web publishers to talk openly with BURST! and each other about issues ranging from advertising revenue to technology trends.
Expanded features that provide essential ad campaign information and decision-making tools, right on members’ desktops.
Easily accessible and “digestible” snapshots of daily site traffic and earned revenue.
A new section devoted entirely to online advertisers.
The B!Zine, BURST!’s new online magazine for members, offering “how to” information on topics ranging from web hosting and design tips to web site marketing and promotion.
Coffin continued, “Through BURST!’s new web site and enhanced services we provide our member publishers, we hope to extend the energy and enthusiasm within our organization to the external marketplace.”
BURST! Media, LLC, supports the business and creative needs of specialty-content web publishers. Offering customized advertising solutions and effective ad-management technology, BURST! enables niche-oriented web publishers to concentrate on the important work of meeting the needs of their web site visitors. For its 2,800 member web publishers, BURST! helps manage nearly 600 million advertising impressions per month in more than 400 purchase categories. Founded in 1995, BURST! is privately held and headquartered in Burlington, Massachusetts, with offices in New York City, Chicago, Los Angeles and San Francisco.
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