Coding And Creative Ad Units
When you join BURST! we ask you to add various unique source codes (depending on the creative units you post) into the HTML of the page(s) of your choice or your ad delivery software. The source code will include your unique adcode and will look similar to this example of BURST! Above-the-Scroll banner code:
This adcode is our lifeline to you and it serves two important functions:
1. Once in place it triggers a statistics
program at our server. You must keep your source code posted if
you want to be eligible for targeted campaigns. Your site will
not be included in proposals without the statistical information
that the source code generates on BURST!'s server or if your
stats drop below the minimum 5000-page view-per-month
Above-the-Scroll Banner (468 x 60):
This advertising may run on any page or all pages within your site, whatever you decide. Just remember: the higher the traffic, the greater the revenue will be (minimum 5000 page views required per month, per adcode).
You can only host one BURST! ad banner per page. The BURST! banner must be the first ad banner on the page, above any other banners, visible without scrolling in any direction.
Yes. You should use one adcode per content subject. If your entire site is about an orchestra, use one adcode throughout the site, not an individual code for the conductor, winds, brass, strings, percussion, etc.
Further, you should use the same adcode, but unique source code, for all the BURST! Creative Units you post on the same web page. For example, if you are running an Above-the-Scroll banner on adcode "a," then the cube and button on this page should also be adcode "a." This will make certain your adcode description is applicable to these units.
One adcode is the most successful revenue strategy given the finite number of active targeted advertisers in the marketplace right now. Coupled with the fact that a Targeted advertiser typically only purchases 10-25% of a site's available impressions, one adcode will maximize your revenue potential.
The BURST! adcode rotates ad banners with each page request, so your viewers will see a new ad as they travel through your site's pages.
BURST! will work with you and provide as many adcodes as necessary for your site. However, the use of multiple adcodes should be carefully considered given the financial implications explained above, the maintenance of multiple adcode descriptions, and Non-targeted advertising approval.
The BURST! server is located at GTE Internetworking in Boston. It is on a 100Mbps network that is connected directly to a 100 Mbps Internet connection. That means that we are prepared to handle significant increases in traffic as necessary.
You can decide to place your (1-3) Ad Tags within these guidelines:
If your question is not answered above, please contact BURST!.Sign-Up!
Read Burst! Advertising Program Review
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