Commission Junction Teams with Road Runner to Expand Broadband E-Commerce Offering
Road Runner Subscribers to Enjoy Buying at the Point-of-Interest
SANTA BARBARA, CA - April 4, 2000-Commission Junction, the e-commerce infrastructure company that enables consumers to buy anything, anywhere, anytime - today announced a partnership with Road Runner, a leading high speed online cable service, to expand the breadth of Road Runner's e-commerce platform.
The alliance is aimed at rapidly advancing Road Runner's position as a major player in the $2 trillion e-commerce marketplace by providing subscribers with instant access to online buying opportunities through Commission Junction's hundreds of merchant partners without leaving the service. Subscribers will be able to simply point, click and purchase relevant products and services while engaged in content of interest to them. When fully implemented, the combination of broadband content and Commission Junction's proprietary EnContext™ technology will provide Road Runner subscribers with a more satisfying "one-stop shopping" online experience.
"It's no secret that entertainment represents the ultimate convergence of content and commerce," said Lex Sisney, Commission Junction CEO. "We are enormously pleased to be partnering with Road Runner to deliver instant buying opportunities at the "point-of-interest" for Road Runner subscribers that literally lets them buy anything, anywhere, anytime."
"Partnering with Commission Junction provides our subscribers with access to an enormous array of products and services," said Bob Benya, vice president of power media services for Road Runner. "With the flexibility of Commission Junction's solution we expect to maximize the potential return for all parties."
As part of the agreement, Commission Junction will provide Road Runner with a complete e-commerce infrastructure, including a core set of services - content-product matching, serving, tracking, auditing, managing and collections - that provide a turn-key, outsourced solution.
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